Bestway Disposal is out to give garbage a good name. This lighthearted campaign was designed to prove that clean trucks and friendly employees are a priority for the company. The campaign engaged viewers with a hidden camera reality/comedy style film stunt as city influencers were picked up for an important event by a Bestway Disposal garbage truck. Although Bestway is a Colorado Springs’ favorite when it comes to waste disposal, the client wanted to cover more ground and recruit more customers.
In tandem with Denver agency Vladimir Jones, BG produced a video campaign that garnered viral results with 52% view through rate and over 456k views on YouTube. The videos featured some of Bestway’s truck drivers giving rides to members of the Colorado Springs community. Being picked up in a shiny red trash truck was for some passengers a hilarious surprise and for others a childhood dream come true.
“Bionic Giant took our crazy dream and figured out how to bring it life. At every stage they added creative builds and practical solutions. Our client loved the final films. (And the agency team was thrilled with the awards we won, too.)”- Matt Ingwalson, co-Executive Creative Director, Vladimir Jones