Delta Health Direct


Optum reached out to Bionic Giant for a new and creative method of promoting Delta Health Direct, its nurse advocacy and helpline dedicated to Delta Airlines members.  Teaming with an agency partner, we crafted a responsive website, and produced a campaign trailer as well as a collection of videos starring real Delta employees sharing their Delta Health Direct success stories.  The videos are inspiring in their unscripted approach and sincerity.  The website includes an interactive survey and gives visitors easy access to Delta Health Direct.