Denver-based InfiniteMoon, creator of the all-natural, fully customizable Everpillow, approached Bionic Giant to produce a series of fun animated spots to drive sales and grow brand awareness.
Everpillow was facing a few challenges in growing online sales for their products. First, they wanted to help customers understand their products were all-natural, organic, and never made from synthetic materials. Second, they needed to show customers how to customize their own pillow to their exact sleeping style and body type. Finally, they wanted to decrease product returns due to customers’ lack of knowledge about the key features of their pillow design.
Bionic Giant illustrators crafted seven animated shorts highlighting the brand’s key selling features. Through funny, imaginative, and eye-catching animations, Everpillow was able to grow awareness and build customer understanding, while also learning the important selling points of the product.
Using a minimal hand drawn art style, humorous characters, and fantastical situations, Bionic Giant crafted a series of truly fun and engaging cartoons that fit in line with Everpillow’s brand and audience.
The results speak for themselves. The spots produced over 120,000 impressions and 1,856 click-throughs on Facebook alone, driving hundreds of new sales and increasing market share.
The series of seven shorts were also recognized with a slew of awards including:
- Gold at the 2020 American Advertising Regional Awards
- Silver at the 2019 W3 Awards
- Silver at the 2020 AdFed The Show Awards
The results speak for themselves….creative, effective, unique, professional, and well done. I am already looking forward to the next project we do with Bionic Giant.- Steve Van Diest, Founder of Everpillow
Learn more about Everpillow by Infinite Moon.