Alteryx
Get Off Your SAS and Take the Alteryx Challenge
A humorous take on the frustrating world of data analytics software.
Project Summary
We partnered with Alteryx to concept, script, and produce Get Off Your SAS—a bold, comedic video campaign that playfully exposed the frustrations of legacy software while spotlighting Alteryx’s clear advantages.
Fun Fact
One of the standout performers from our Alteryx Get Off Your SAS series, David Lautman, has gone on to appear in a variety of high-profile national campaigns—including spokesperson roles for CarGurus and commercials for brands like Canon, Smart & Final, Nestlé, IAMS, Mattel, BetterHelp, and Universal Pictures.
Situation
Alteryx wanted to make a bold statement in a market long dominated by SAS. The challenge was to highlight the clear advantages of Alteryx—speed, ease-of-use, automation, and cost-effectiveness—while breaking through the noise of traditional B2B messaging. Our task: develop a creative campaign that wasn’t afraid to throw a playful punch at the competition and use humor to clearly show why Alteryx is the smarter, faster choice.
Approach
We knew that traditional enterprise software marketing often feels dry and technical—so we flipped the script. By creating a humorous, character-driven video series, we humanized the product benefits and made the Alteryx vs. SAS comparison both entertaining and memorable. Our approach leaned into relatable workplace frustrations with SAS, using comedy and contrast to make Alteryx’s advantages crystal clear. From naming the campaign to scripting and production, every element was designed to be punchy, shareable, and boldly differentiated in a category that rarely takes creative risks.
Solution
We developed a multi-part video campaign called Get Off Your SAS, from concept and naming through scripting, casting, production, and post. The series featured a recurring duo—a frustrated SAS user and a confident Alteryx advocate—set in a relatable remote-office environment. Each video highlighted a key Alteryx advantage (ease of use, automation, community support, and ROI) through sharp dialogue, visual metaphors, and comedic timing. The final result was a bold, on-brand campaign that helped position Alteryx as the faster, smarter alternative to legacy platforms.
Stats
2
shoot days
2
global locations
5
humorous videos created
Following the success of the initial U.S. campaign, we adapted the Get Off Your SAS series for the EMEA region—casting British actors and tailoring the scripts to reflect regional humor and cultural nuances. This localized approach helped ensure the campaign resonated globally while maintaining the core messaging and tone of the original concept.
Deliverables
- 5 Final Videos
- 2 Studio Shoots
- Custom Motion Graphics
- Creative Pitch Deck
- Full Post-Production
Get Off Your SAS
In a crowded B2B landscape, safe messaging often gets ignored. Get Off Your SAS proved that bold, funny, and strategically targeted creative can not only differentiate a brand—but also drive home complex product benefits in a way that sticks.
Are you willing to take a creative risk to stand out and connect with your audience on a deeper level?
