Paisley Park
Honoring Prince’s Legacy with an Interactive Fan Experience
Interactive touchscreen for the 40th Anniversary Celebration of Purple Rain.
Project Summary
For Purple Rain’s 40th anniversary, we created a touchscreen experience at Paisley Park, blending exclusive memorabilia, an interactive quiz, and a never-before-seen video. Delivered in just seven weeks, it’s now a fan-favorite tribute to Prince’s legacy.
Fun Fact
Spanning 165 inches across three touchscreens, this first-of-its-kind installation at Paisley Park was designed in just seven weeks, inspired by Prince’s iconic cloud guitar, and even features a secret unlockable video for die-hard Purple Rain fans who ace the interactive quiz.
Situation
Paisley Park, the legendary home of Prince—now a world-renowned museum and event venue—approached us with an exciting challenge: create an unforgettable fan experience for the 40th anniversary of Purple Rain. The activation needed to be immersive, interactive, and worthy of the artist’s enduring legacy, all within a fast-paced, seven-week timeline.
Approach
Design and develop a custom interactive table inspired by Prince’s iconic cloud guitar—a centerpiece that seamlessly blends digital engagement with the magic of Purple Rain.
Design
This experience was brought to life using three 55-inch monitors, aligned to create a massive touchscreen display.
The interactive table transforms the space into a dynamic digital gallery, showcasing exclusive memorabilia provided by the Prince Legacy team. Fans can explore behind-the-scenes content from the making of Purple Rain, deepening their connection to the music and its history.
To further engage visitors, we developed a Purple Rain quiz, testing their knowledge of Prince’s legendary album. Those who ace the quiz unlock a never-before-seen video of Prince—an exclusive reward that adds an extra layer of discovery and nostalgia.
Results
3
seamlessly integrated touchscreens
7
weeks from concept to installation
1K+
Prince fans engaged
By merging creativity, collaboration, and cutting-edge technology, we delivered a one-of-a-kind experience that now plays a vital role in the Paisley Park tour. The installation has become a fan-favorite attraction, offering a deeper, more interactive way to celebrate Purple Rain and honor Prince’s legacy.
Deliverables
- Interactive Table Concept and Design
- Three 55-inch Seamlessly Aligned Touchscreen Displays
- Digital Gallery Interface
- User Experience (UX) Design
- Content Integration
- Custom Purple Rain Quiz
- Installation & Deployment
A Legacy Reimagined Through Innovation
This project exemplifies our ability to blend storytelling with interactive technology, crafting experiences that captivate audiences and leave a lasting impact. Our work at Paisley Park stands as a tribute as iconic as the artist himself, reinforcing the power of immersive design to connect fans with the music and memories they cherish.
Want to create an unforgettable experience for your brand? Let’s make it happen.
