River Valley Church
New Look, Same Mission: Reimagining River Valley Church
Rebranding and improving the digital presence for a multicampus church in the Twin Cities.
Project Summary
River Valley Church needed a refreshed brand and immersive website to match their rapid growth and global mission. We delivered a bold new identity and a custom site that captures the welcoming, modern feel of their in-person experience while unifying all campuses and elevating digital engagement.
Fun Fact
The rebrand’s sharp logo angles weren’t just for looks—they symbolized forward momentum and underlining mission, while the bold black-and-white palette let River Valley’s vibrant imagery shine front and center.
Situation
River Valley Church was rapidly growing with over ten campuses serving thousands of people in the Twin Cities every week. The brand needed a refresh to better represent the modern feeling of the church as well as their focus on going global.
Additionally, the River Valley website was not equipped to showcase the amount of videos, events, and other digital content that they hoped to share. The website needed to integrate with a custom CMS designed to manage the church’s events and dynamically populate them across the site. River Valley’s team also wanted a site design that better represented the experience their church provides, and mimicked the feeling of walking through their front door.
Approach
It was important to create a dynamic brand for River Valley that felt stable while honoring their desire to always expand and make a difference beyond just the local community. The logo includes sharp angles and lines creating the illusion of forward movement while also remaining steady and strong. The color palette relies heavily on black and white design which allows the brand imagery to shine especially on the website.
We approached the website with an imagery-heavy design. This was critical to representing River Valley and providing a digital experience that mirrored that of their physical locations. Our development team worked extensively to understand the client’s CMS and build a custom solution to integrate the content into the website.
Solution
In order to better illustrate the welcoming nature and global vision of the organization, we rebranded River Valley Church with a new logo, color palette, and fonts. We then designed and developed a custom website integrating the new brand.
Statistics
10K+
Weekly attenders reached
12
campus pages unified under one platform
The new River Valley brand and website created a seamless digital experience that mirrored the church’s welcoming, in-person atmosphere. With powerful visuals and a flexible CMS, River Valley is now equipped to grow their global vision and connect more deeply with both current and future members.
“I loved getting to build the website together… Thanks for being awesome to work with!”
Josee Melan
Former Digital Communications Manager, River Valley
Deliverables
- New Logo Design
- Brand Color Palette & Fonts
- Brand Guidelines Document
- Custom Website Design
- WordPress Development
- CMS Integration For Events & Media
- Multi-Campus Content Structure
A Digital Experience That Reflects a Real-World Impact
River Valley Church’s rebrand and website redesign brought their mission to life online—uniting campuses, elevating engagement, and creating a seamless experience that mirrors the energy and warmth of their physical spaces.
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