Situation

Zoeller Company, a water pump manufacturer founded in 1939, has experienced strong company growth over the recent years. They were looking for a new series of websites for their family of over ten brands to enhance the user experience and enforce brand consistency. 

With a bifurcated audience of both homeowners and professionals, Zoeller needed a web experience that served both an experienced and a brand new customer base. 

Approach

Our main goal was to create a clean, easy-to-navigate website that could be reproduced in different variations for each Zoeller brand and continue to serve the company through future expansion. Our strategy included creating two separate home page experiences to serve curated content to each of their audiences. We focused on clear navigation with multiple ways to search through their product offerings. 

Solution

The website design itself is simple with a few branded elements that are easily exchanged to make each website fit its respective brand while remaining consistent across the entire company. The navigation offers users multiple ways to browse products depending on their needs. Additionally we developed new “Where to Buy” map functionality making it easy for users to locate products for purchase in their area. These websites were designed with complete mobile responsiveness in mind as a majority of the client’s traffic comes from mobile devices.

A Website System For Global Growth

The Zoeller website system was designed and built for global expansion. From Toronto to Tokyo, the family of brands is easily accessible around the world with unique functionality and design incorporated for each region.

Create a web presence to meet your customers wherever they are.