Lift Up, a newly formed non-profit, brings resources together to make a tangible impact around the world through specific, time-bound projects. Since every dollar makes a difference—Lift Up made a commitment to give 100% of project donations directly to communities in need. Tasked with bringing this brand to life, Bionic Giant set to work creating an identity system and web platform that would help bring much needed resources to a hurting world.
To communicate the urgent need and motivate action, Lift Up founders wanted a brand that felt vibrant and energetic. The logo mark’s arrow-like shape drives to a future of change. With an intense yellow as the brand’s primary color, Lift Up’s new brand identity was formed.
The power of Lift Up is evident in its meteoric success. Just one year into the mission, $155,000 has been given to impact the lives of 22,170 lives around the world. Bionic Giant is honored to be a partner in the mission of bringing healing to a hurting world.
We enjoyed every moment of the collaborative building process. Bionic Giant treated us like family and were equally as passionate about our project. The traffic produced from our digital platform is nothing short of amazing leading to a significant impact.- Shane O’Rourke, Founder of Lift Up