Alteryx is a publicly traded company that is revolutionizing business through data science and analytics. Their comprehensive, fully featured, professional data analysis software dramatically saves time for clients with an easy-to-use interface. However, Alteryx struggled to establish a presence in the marketplace as a superior software tool.
Alteryx needed to build awareness and differentiate themselves from their competitors to attract potential customers. Their team asked Bionic Giant to create buzz with an interesting and funny campaign that would attract prospects into downloading an article to learn more about their software. Bionic Giant crafted three hand-drawn animated video shorts that each focused on a different core characteristic of Alteryx’s software: its ability to save time, its feature-rich content, and its reliable results.
Each video follows different quirky characters through their own discovery of the benefits of Alteryx, creating visually interesting, comic situations in which to unveil the software’s greatest assets. Customers who sign up would feel like “rockstars” in their ability to accomplish things they never could before.
This series of videos not only generated new interest and buzz for Alteryx and their customers, but they also won a Silver Pin at the 2020 AdFed The Show Awards in the category of social media.
Bionic Giant is our go-to for digital content. We’ve used them for everything from live action video, animated videos and websites, to e-books, conference branding and much more. They consistently deliver thoughtful, creative content on-time and on-budget. They are wonderful to work with through every stage of the project, and we just keep coming back for more.- Tara McCoy, Creative Director
Learn more about Alteryx and their solutions for data science and analytics.