12 million downloads and counting, and a whole new way to engage customer loyalty began over a simple cup of coffee. Great things really do come from simple beginnings.
Through that trust-fueled relationship, Bionic Giant and Great Clips began to dream about the potential of a reimagined mobile app for Great Clips customers. Powered by ICS Net Check-In, a revolutionary product developed and patented by Innovative Computer Software (ICS), this app would forge a whole new way for Great Clips customers to interact with the chain of over 4,500 salons.
The key features of the app alerts customers of the wait-time at nearby salons in realtime, enabling customers to check-in virtually for their services, as well as offering haircut reminders to encourage returning customers get in faster for their next great haircut. These valuable mobile app features not only brought value to Great Clips customers—but ultimately created a consistent increase in revenue for Great Clips.
Since launch, over 12 million Great Clips customers have downloaded the app. And 40% of all customers utilize the Online Check-In feature. The Great Clips mobile app is now in its fourth iteration, and new features are regularly launching. Coming in 2020, Bionic Giant is proud to launch a watch version of the app, which will further enhance the customer experience.
From those simple beginnings, this trusted relationship has grown into partnership with five major divisions within the Fortune 500 organization. Bionic Giant’s work with Great Clips encompasses app development, website design, video production, print advertising, social media campaigns, and live event production.